Why We Started
Written by Mike Cooch
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Our Mission

The world has changed! The idea of going to work for a single employer and entrusting your livelihood to their retirement planning services is long gone.

Building a primary or secondary income as a business owner is the best “retirement plan” we’ve found.

That’s where BeACapitalist.com comes in. Our mission is to improve the lives of 1,000,000 people around the world by helping them build their own B.O.L.D. businesses!

What is a B.O.L.D. Business™, you ask?

B.O.L.D. = Business Ownership + Lifestyle Design™

In other words, we want to help you successfully start and run your own business that is designed primarily to help you live your desired lifestyle.

Want to work part-time, but still make a full-time income?

We can help with that.

Want to run a business that allows you to travel anywhere around the world while still making great money?

We can show you which businesses are good for that.

Want to build a business that allows you to share your passions with the world.

We can help with that, too.

Not only have we accomplished the things mentioned above with our own businesses, but we have many friends that have done the same, in a variety of businesses.

It’s our passion to extract the lessons of HOW to build a B.O.L.D. Business and share them with the you, so you can do the same.


We believe that entrepreneurs and the businesses they create and operate are the economic engine of the world. More than that, owning a business provides the sense of accountability, pride of ownership, and sense of dignity that makes people and communities stronger.

In short, entrepreneurship is one of the most effective ways to lift the quality of life of people around the world.

And anyone can be an entrepreneur! You don’t have to have the next billion dollar technology idea, or raise $100 million from venture capitalists to qualify!

If owning your own business so that you can make extra income, have additional flexibility in your life, and work on something you are passionate about is your goal – BeACapitalist.com can help!

What You’ll Get From Us

We have owned and operated a variety of businesses – from IT Services to selling t-shirts online.

We’ve learned a lot of really important lessons about building businesses, perhaps the most important being that…

“Not all business models are created equal!”

What does that mean?

It means that some business models are just easier, more fun, more rewarding, and easier to start than others.

Some give you more flexibility of time, location, and who you choose to do business with.

Those are the businesses we’ll focus on at Be A Capitalist.

We’ll share with you the businesses we are starting and running – from information products to physical products to services – and the lessons learned from growing and operating them.

Common content topic themes will include:

  • Business Models – which make good B.O.L.D. business models and why – information products, physical products, affiliate marketing, and more
  • Traffic and Conversion strategies – particularly online marketing strategies, but also to include things like direct mail and strategic partnerships
  • Lifestyle Design – specific strategies and tactics for increasing your flexibility of time, location, and who you choose to work with each day
  • Business Management – specific strategies, tactics and resources to help you manage your business efficiently and profitably

In all areas, we’ll do our best to lead by example and share with you the results from our own ‘experiments’ running our businesses.

We will also reach out to our friends that are experts and incredible entrepreneurs to get them to spill their guts on your behalf!

To Those Who Know Us From Local

Many of our initial Be A Capitalist community members will likely come from the work we have done in the Local space.

You may be wondering, does this mean we are giving up on Local?

The answer is ‘No’.

We believe that Local Marketing is a fantastic opportunity for many entrepreneurs to build a successful business.

That being said, we are building businesses outside of Local, and we feel like we have a lot to share outside of Local…so we were feeling a bit ‘constrained’. :)

We are fans of many different businesses, not just Local.

We want to be able to talk about those businesses and all of the cool things we are doing and learning to grow them!

And to be honest, we feel that there are a lot of Local Marketers that probably should be doing something else…their personality and skills are not the ideal fit for the Local business model and they are struggling.

We’d like to help them find the right business for their long term success, and Be A Capitalist can help with that.

We Hope You’ll Join Us!

If all of that sounds like something interesting to you…we’d love it if you’d tune in!

Let’s build something!

All the best,

Mike Cooch and the Be A Capitalist Team

Mike Cooch

Mike generates 6-7 big ideas before breakfast (conservative estimate). BeaCapitalist.com CEO & founder is a “serial entrepreneur” with Texas-sized passion for sales & marketing, business development, and technology. He is an expert in local and digital marketing. His businesses have been named to the INC Magazine List of Fastest Growing Companies three years in a row, and were also nominated as a Best Place to Work in their respective cities. He is married with three children, and is learning to surf in his new hometown of San Diego (lifestyle design, baby!).

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