Once you have completed your target audience customer profile cheat sheet, you will have loads of information you can use in your targeting.
When you’re looking for a bigger audience you can use the broader interests, like some of the bigger brand names or products related to your niche. Use those to do some interest targeting that might yield a larger audience size.
You can also get super targeted and go for a smaller, more targeted group by layering your interests with other variables like relationship status, employment or education information, life events, if they’re parents, and a whole lot more.
As you add in a variable like ‘Education’ and then another variable for related interests, you really narrow in on a certain sub-niche that has a possibility to be a goldmine. For example, you could add an education variable for “fields of study” and then enter related interests such as books, magazines, brands, people, events etc. in the “Interests” section, and you’ll have a very narrowed in sub-niche list you could test. The audience for this example would be people who majored in something related to your niche, and like specific interests related to your niche. You potentially have a very passionate list of buyers.
The best thing you can do is use the information in your Target Audience Customer Profile Cheat Sheet to test various audiences. Test, test and test again. Try different combinations using the layering technique and see if you find a winning combination.
[HINT: Test your audiences in separate ad sets or campaigns and track your conversions back to the audiences in your ad. This way, you can see which audience is actually performing best for you based off conversions, whether that be optins, or purchases]
Remember to use the audience cheat sheet and this process, or something similar, whenever you are going into a new niche and need to learn more information about your audience. Yes, it takes a little bit of time and up-front work to get it done, but understanding your target audience and how to reach them will dramatically improve your marketing success.